Post by account_disabled on Jan 15, 2024 23:05:47 GMT -5
Contextual targeting Another of the biggest advertising technology trends right now is contextual targeting. This is an interesting trend, because it’s not new at all — it’s older than digital marketing itself. But with Google’s decision to remove third-party cookies, marketers are turning back to it in greater numbers. Contextual targeting is basically where, rather than directly targeting your ads to specific users, you instead place ads in locations where your target audience is known to go. So, if you sell boating equipment, advertising on boating-related websites is probably a safe bet.
It’s an extremely simple concept that advertisers have been doing for ages, but it’s newly Job Function Email List relevant going into 2024. 7. In-app ads Last on our list of 2024 adtech trends is in-app advertising. The name of this one pretty much says it all — it refers to ads that that appear within mobile apps. Like some of the other trends on this list, in-app advertising is nothing new, but it’s gaining more traction going into 2024. The reason in-app advertising is so successful is that apps are often able to incentivize people to watch ads voluntarily.
For instance, in a mobile game, users might be given the opportunity to regain lives by watching 30-second ads. Recognizing the success of this method, many businesses are latching onto the trend as they head into the new year. Traffic attracted through PPC advertising yields 50% more conversions than organic advertising. Are you leveraging PPC in your marketing efforts? Let’s get started. with WebFX If you’re looking for a way to take advantage of these advertising technology trends for your own business, you might not know where to start.
It’s an extremely simple concept that advertisers have been doing for ages, but it’s newly Job Function Email List relevant going into 2024. 7. In-app ads Last on our list of 2024 adtech trends is in-app advertising. The name of this one pretty much says it all — it refers to ads that that appear within mobile apps. Like some of the other trends on this list, in-app advertising is nothing new, but it’s gaining more traction going into 2024. The reason in-app advertising is so successful is that apps are often able to incentivize people to watch ads voluntarily.
For instance, in a mobile game, users might be given the opportunity to regain lives by watching 30-second ads. Recognizing the success of this method, many businesses are latching onto the trend as they head into the new year. Traffic attracted through PPC advertising yields 50% more conversions than organic advertising. Are you leveraging PPC in your marketing efforts? Let’s get started. with WebFX If you’re looking for a way to take advantage of these advertising technology trends for your own business, you might not know where to start.