Try different combinations of placements

This will help you ensure that your advertising is more targeted to specific audience segments. Mistake 6. Lack of audience, placement and creative testing Lack of testing can limit your ability to improve the performance of your ad campaign. Testing can cover different aspects, including audiences, placements, creatives, and different objectives. Lack of audience, placement and creative testing


Audience testing. It is important to determine which audiences are most responsive to your ad. Try different audience groups and track their response, conversions and value. You can test different demographics, interests, and Phone Number Data behaviors. Placement testing. Different placements of your ad may have different performance. Placements can include Facebook, Instagram, Stories and others.



 to determine where your ad performs best. Creative testing. Various advertising materials, including texts and graphics, can affect campaign results. Develop several different creatives and determine which ones attract the most attention and generate the best results. Testing different approaches and goals. It is worth trying different approaches to interacting with the audience, including referrals, filling out forms, messages and calls. Testing allows you to determine which approach works best for your company. Device Consi